The new “Popular in your area” function at the top of the Espoo.fi frontpage highlights web content that is currently popular in Tapiola, Matinkylä or northern Espoo, for example.
Introduced on 1 June 2020, the function uses artificial intelligence and machine learning to categorise interests and content. The underlying algorithm is able to learn what content interests the users of Espoo.fi and which topics of interest are related to each other. Machine learning, on the other hand, makes it possible to analyse and identify which pieces of content are interconnected.
The pilot will continue until 20 September 2020 and is expected to help website users find information concerning different areas. Please send us feedback on the function through the city’s feedback system. Your feedback and experiences of the pilot will help us redesign the Espoo.fi website next year.
To launch the function that provides area-specific recommendations, the City of Espoo partnered with Frosmo, a Finnish software company founded in 2008 providing cloud and artificial intelligence services. Frosmo helps organisations that offer online services to serve their site visitors better by providing them with dynamic content that matches their interests. Frosmo is fully compliant with the General Data Protection Regulation (GDPR).